Growth Operations

Tracking + SEO Checklist to Grow Traffic and Demo Bookings

Use this implementation list to set up analytics, ad attribution, local SEO, and performance monitoring.

GA4 Events

  • `book_call_click`
  • `prequal_submit`
  • `quote_wizard_submit`
  • `contact_submit`
  • `prior_auth_demo_view`
  • `thank_you_view`

Mark successful events as key events in GA4. UTM and ad-click attribution fields are captured automatically.

Google Ads Conversions

  • Create conversion actions in Google Ads
  • Map labels in `googleAdsConversionLabels`
  • Verify with Tag Assistant

Script now supports direct Ads conversion mapping.

Search + Local

  • Submit sitemap in Search Console
  • Monitor index coverage weekly
  • Post weekly on Google Business Profile

Config Example

Use This Config in Your Main Pages

window.OCITECH_CONFIG = {
  calendlyUrl: "https://calendly.com/1ocitechservices/30min",
  recaptchaSiteKey: "YOUR_RECAPTCHA_SITE_KEY",
  gaMeasurementId: "G-XXXXXXXXXX",
  googleAdsId: "AW-1234567890",
  googleAdsConversionLabels: {
    contact_submit: "AbCdEFgHiJkLmNoPq",
    prequal_submit: "XyZaBcDeFgHiJkLmN",
    quote_wizard_submit: "QwErTyUiOpAsDfGhJ",
    book_call_click: "ZmXcVbNmAsDfGhJkL",
    thank_you_view: "TyUiOpAsDfGhJkLmN"
  },
  metaPixelId: "123456789012345"
};
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